Liquor Licensing NSW

Liquor promotion guidelines

Promoting the sale and supply of alcohol is a legitimate commercial activity and part of running your business.

You must be aware however, that some promotional activities affect patrons in different ways and may be viewed unfavourably by authorities.

Promotions with the potential to appeal to minors or encourage excessive consumption are not tolerable.

The Liquor Promotion Guidelines have been updated to reflect contemporary and emerging industry practices.

You should consider the guidance provided by the LPGs when designing or running any form of liquor promotion.

You can view the updated guidelines on the Liquor & Gaming Website.


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